About us
Lumi was born from a question: what if AI helped you understand, instead of giving you the answer?
A year ago, one of us, Charlie, wanted his daughter to start using artificial intelligence to understand what she was studying, not to copy answers. At first, the AI kept giving her the solution. But Charlie persisted: he searched, tested and adjusted, until one day the AI stopped answering and started asking. His daughter understood the problem on her own, and in French, the language she studies in, where he could no longer keep up with her.
That afternoon convinced him there was something to build. Nico and his team were looking for artificial intelligence projects to develop: Charlie pitched them two ideas, and one of them is Lumi today. Everything has grown since then, but we've kept the spirit we started with: to help and to create.
Our first goal fits in one sentence:
Let's do it well, to do good.
We're brothers, not by blood but by life. We met working at different companies, and the same passions and the same way of doing things brought us together. From that brotherhood came Lumi, and our name too: The Lumi Bros.
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Nico Mohamed
Founder and CEO · Madrid
Artificial intelligence expert and entrepreneur, with more than two decades building digital products. He leads multicultural teams and develops AI solutions for companies across sectors. At Lumi he combines business vision with technical leadership: from architecture and security to company strategy.
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Charlie Ochagavia
Strategy, brand and product · Geneva
More than three decades in marketing and consumer insight across Latin America, Europe and North America. He leads the vision, the product and relationships with schools.